Friday, July 29, 2011

Your book is your calling card

The world is changing fast. It used to be that a Phd needed to pay attention to the adage "publish or perish", but in today's world a case can be made that just about all serious business people should get published. There's no need to panic, or feel that this goal is over the top. It's actually quite easy to author a respectable book, because that can include a short Kindle book that's many times easier to write and to publish than were the books of just a few years ago. It's a whole different publishing world out there today!


Instead of handing a prospective employer a resume, how much more powerful is it to hand them a book you wrote? Write the book on a passionate (for you) subject, and the doors to employment in the subject area you are passionate about are much more likely to open. I worked as a solar software engineer back in the 80's, on some of the world's largest solar power fields. Pictures of the photovoltaic trackers I programmed appeared on the covers of Scientific American and Popular Science magazines.
 I felt very fortunate to land that job back then. Recently, my book titled "Sun Position" was released on Amazon, in both Kindle and paperback versions. What a tremendous "calling card" or "resume" this could be if I were to decide to apply for a solar engineering position today. (I'm quite happy working on my LucidBrake invention right now, thank you, although I'd be glad to entertain contract or consulting work.)


  If you speak as part of your professional life, having a book to sell at the back of the room is a proven way to increase your cash flow.

If you're looking for employment in a highly technical or professional position, having a book can move you to the front of the line.


If you're simply looking for a way to increase your visibility and credibilty in a professional role, having a book is the ticket.


There are many, many more options today for getting published fast, efficiently, cost-effectively, and in a way that you can have more control over than was possible in the past. There's a lot to learn, but lots of people are finding it easier and more beneficial than ever before. For getting started, I suggest checking out the economical online video lessons, or the all-day intensive seminars provided by EJ Thornton at Books To Believe In. She really knows her stuff, and her information will likely save you thousands of dollars when you hire editors, graphics artists, printers, and other service providers.




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